Una visión clara en la empresa para ser una Armada Invencible Frecuentemente asimilamos la dirección de la empresa al capitán de un barco que, desde su puesto de mando, dirige el timón tras determinar donde se encuentra la empresa y donde se desea ir. Pero esta `visión’ del rumbo que se va a seguir, y que va suponer la transformación de la empresa, debe realizase ‘por escrito’, planteando qué vamos a ser y qué nuevas capacidades competitivas debemos tener para llegar al siguiente puerto y al final del viaje planificado a medio o largo plazo. Esta declaración debe ser redactada de manera que pueda medirse fácilmente y sea evidente cuando se vaya constatando que se alcancen objetivos. En la em
Destacadas
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Entradas recientes
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